Organizations need to identify risks and chances of environmental changes in order to adapt to or possibly even to influence ...
اقرأ المزيدLearning and adaption are key features of "real economies". Studying interesting real phenomena like innovation, industry ...
اقرأ المزيدIllustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
اقرأ المزيدProvides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
اقرأ المزيدThe book emphasizes research in economics and management of networks as a theory-driven field. The book presents new research ...
اقرأ المزيدKatja Nothnagel evaluates this growing body of empirical research in resource-based theory. She starts out by deriving six ...
اقرأ المزيدNetworks of firms have been in the focus of management research for several years. Recently, special attention has been paid ...
اقرأ المزيدAs the deregulation of European utility markets has progressed, the dynamics of and the competitive pressure in the utility ...
اقرأ المزيدThroughout the past decade, the phenomenon of technological convergence has increasingly gained managerial attention. In ...
اقرأ المزيدExplores how organisations need to manage their innovation processes in order to compete in the global marketplace. Innovation ...
اقرأ المزيدOffers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...
اقرأ المزيدA company's strategies define its future direction, specifying not only target market positions for many years to come, ...
اقرأ المزيدA company's strategies define its future direction specifying not only target market positions for many years to come, but ...
اقرأ المزيدA company's strategies define its future direction specifying not only target market positions for many years to come, but ...
اقرأ المزيدBrings together some of the best writing by leading authorities on many key topics, including benchmarking, lean quality, ...
اقرأ المزيدThe European market presents numerous opportunities and challenges for business enterprises. In this anthology, lecturers ...
اقرأ المزيدExplores concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss ...
اقرأ المزيدDelves into the reality of large public projects, to show how they can be managed effectively and efficiently, recognising ...
اقرأ المزيدIn this book, the authors present a challenge for future research to build a stronger, more complete understanding of entrepreneurial ...
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